Case Study: BluePoint Living
The new vision
The big challenge
Imagine you were challenged with capturing this amazing new living environment and creating a compelling website that also served as the companies single larges marketing platform. But here’s the catch- these environments don’t exist yet.
Enter 3D modeling
Not exactly ideal, because this method is extremely slow, but at this point in the project, there really was no other option. So we began collaborating on the look and feel of each space (there were multiple spaces) and ended up settling on the smart home gym to launch the next phase of the site.
Just a side note, nearly all of this project was modeled from scratch as some of the specific pieces of equipment included in the room didn’t exist in major 3D model libraries (like the Tonal Home Gym). The final results are featured in the virtual tour along with vision casting videos and fresh web page designs. Check out the full project at https://bluepointliving.com